Advertisement Evaluation Of The Coca Cola Company

Advertisement Evaluation Jaime McInnis BUS 317 Instructor Andrea Benjamin 8/14/2017 ADVERTISEMENT EVALUATION The coca cola company is a global manufacturer, marketer, and retailer of beverage commodities. The company is well known for the soft drink brand known as coca cola. The company is one of the most diversified companies when it comes to marketing. Coca Cola Company has its headquarters in Atlanta Georgia but has other subsidiaries all across the world. In these present days, Coca Cola is globally known for the super branding of its commodities. The very known drink from the company is Coca cola which is mostly used in the company`s adverts although there are other products produced (Cox, 1988). In addition to that Coca Cola is†¦show more content†¦This makes it one of the most developed countries in Africa. The country neighbors Namibia, Zimbabwe, Mozambique as well as Swaziland. Unlike other countries in Africa, South Africa consists of cross cultural races. They include the whites, Indians, and the blacks. Due to the radical growth in the economy, the country is termed as a middle income. The country is also a tourist attraction to so many because of the big beach formed by the Indian Ocean. People from different countries visit the country often to enjoy the being in these beaches. South Africa has embraced innovation in the tourism, health and even in the corporate world. Most people in the country practice farming, mining as well as urban business. In India, Coca cola has used demographic market segmentation. The target market of is holistically all the individuals in the country. Noted that the country consists of middle and low-class social individuals as well as people who value their culture, Coca Cola Company has chosen to use this market segmentation in order for it to effectively reach its customers in the country. In addition, India has a relative general economy which assumes that the purchase of certain commodities in the country follows a certain path. For example, if most of these people the citizens of India value their culture so much, it is therefore evident that cultural practices bring them together as they highly value the same.Show MoreRelatedMarketing Strategies Of Coca Cola Essay1493 Words   |  6 PagesCoca-Cola Advertising Strategies Since its introduction in 1886, Coca-Cola has applied a multitude of global marketing strategies through their advertising campaigns to guarantee their dominant position in the marketplace. The current technology-driven lifestyle has led to an expansion of marketing techniques to keep up with the societal demands and trends worldwide. 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